Crowd-sourcing — would it work?

I’ve been intrigued lately by crowd-sourcing (ie. Kickstarter, etc…) and it’s potential, specifically in the payroll industry.  Why?  Most of our new Shugo features is the direct result of client feedback. I have clients ask daily if this or that is possible. Unfortunately we don’t have the bandwidth to investigate and deliver on all of them — we prioritize based on a number of factors and move forward with a short list.

That got me thinking: what if there was a way to fund the additional development to support some of these request.  Would crowd-sourcing new Shugo feature requests make sense? 


How it would work?

We collaborate new feature requests from our clients and make some available to be crowd-sourced (from our client base).  Anyone who sources a feature, will receive free usage of that feature for “x” timeframe (or with some other set of terms). So essentially it’s a prepay with the benefit of extended free usage when the feature becomes available.


Looks like a win-win?

On the surface it seems like a win-win for all.  Clients get new features they need to compete with/exceed competitors.  Clients get extended free usage because of their upfront commitment.  Shugo has new features to offer to the industry.


I’m just not 100% sold on it yet. What do you think? Would something like this make sense? Would you “source” a specific feature request you see as a big differentiator for your business?


One thought on “Crowd-sourcing — would it work?

  1. Interesting concept – never really heard of this angle on the crowd-sourcing.front. I wonder if a “motivated” client base would engage in this type of funding / pre-payment. Definitely thinking outside the box.

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