Long trip ahead & I’m thinking about simplified software?

It’s early and I’m getting ready to take a trip for a few days.  It’s funny, most people would cringe at a simple trip to MD, but for me it’s actually exciting.

Typically, we in the software industry spend most of our time in front of a computer in our office.  If you’ve ever read the book, The Referral Engine, you’d characterize us at Shugo in the “High Tech” group of businesses.  Luckily for me though, I have the pleasure to embark on a few trips a year which allows me to get in touch with the “High Touch” side.  If what I’m saying makes zero sense to you, I’d recommend picking up a copy of The Referral Engine and all my blabbering will make perfect sense (High Tech vs. High Touch, etc…).

I’m a people person.  I like being in front of a group, leading discussions and hearing first hand what clients think of our products.  I continually tell our team that every piece of software we create and a every functionality piece inside it must be simple and easy to use.  Why? People naturally resist change.  Even if there’s tremendous value in what we provide, a change in a process or way of thinking to an end user is often difficult to grasp.  Therefore, our goal is to continue to provide value to our clients, whether it be a new, secure way to complete a task or a time-saver from a manual task performed daily, in the most simple and efficient way possible.

If you go to the 37Signals homepage, look about half way down to point #7.

“Our products are intuitive. You’ll pick them up in seconds or minutes, not hours, days or weeks. We don’t sell you training because you don’t need it.”

That’s the type of thoughts and attitude we have (in fact I agree with all of their points listed on their home page).  So my challenge to you is:  If we at Shugo don’t adhere to that goal, please let me know.  If we failed to meet that key objective, then we need to take a step back to simplify the value we’re providing you.


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